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Mobile media study is the first to look at e-reader and tablet owners who read digital magazines

11/26/2011 John Montgallo

The Association of Magazine Media (MPA, formerly the Magazine Publishers of America) has just published the very first study that looks specifically to the behaviors and attitudes of a very specific niche among consumers: e-reader and tablet owners who use app-based magazines through their mobile devices. The Affinity for MPA research firm performed the actual study, which has helped to further the understanding of the way that consumers engage with digital magazines, as well as their preferences between the functionality of digital editions and the newsstand versions. It even looked…

M-commerce benefits from tablet ownership

10/17/201110/17/2011 John Montgallo

A new American study performed by Ipsos OTZX MediaCT (for PayPal) of tablet and smartphone owners has determined that people who own tablets are more likely to take part in mobile shopping more frequently, since the device makes the mobile shopping experience more pleasant and encourages those who own both types of mobile device to use their smartphones more frequently. In fact, the survey showed that the tablet owners shop twice as frequently as those who own only smartphones. Moreover, among those participants who owned both types of devices, 40…