Over one in three consumers use m-commerce

Mobile Commerce Statistics

A study performed by the Consumer Electronics Association has shown that the same devices that have revolutionized communication are now also changing the way that consumers shop, as 9 out of every 10 American consumers (about 216 million individuals) own a smartphone, tablet or cell phone, and 37 percent of them have taken part in mobile commerce in some way. The data from the research performed by this trade group based in Arlington also shows that on average, throughout the next 12 months, these consumers intend to spend about $575…

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Consistent growth of mobile advertising and marketing in Europe

Mobile Marketing Analytics

A new report issued by companiesandmarkets.com has shown that the market for mobile marketing and advertising will have reached nearly $37.5 billion by the year 2012, which would mean a compound annual growth rate (CAGR) of 15 percent. The skyrocketing popularity of smartphones and tablets worldwide are an important contributing factor to the solid growth of European mobile advertising and marketing, which is predicted to continue well beyond the forecast period that reaches 2020. It is believed that by then, the market worldwide for mobile advertising and marketing will have…

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