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Mobile app trends are changing lifestyles and routines

12/27/201312/22/2013 Julie Campbell

Almost 40 percent of smartphone users apply their devices to far more functions than only leisure. According to the results of a study that have been published in a report, mobile app trends are having a considerable impact on the way that people live, bank, and shop, which reveals that these devices are playing an ever growing role in the most common routines of our lives. The many applications that are now available are altering the average American lifestyle. The report showed that almost 40 percent of people who own…

App searches to become simplified

01/03/2012 Sam Lambert

When apps first started becoming popular, there weren’t enough of them to worry about the state of the marketplace and its overall search-ability, but as smartphones and tablets have become much more commonplace, app-related search engines have become far too messy to continue as they are in 2012. The mobile world has become a chaotic battle for developers to try to have their apps discovered, even when device users are seeking those apps specifically. The stores and search engines for apps are finally now beginning the improvements to their support…

Tablet Commerce best practices announced by Alexander Interactive report

11/17/201111/17/2011 Julie Campbell

The invention of the iPad and the popularity of it and other tablet computers has enticed online retailers to the point that they are now looking into the potential and restrictions offered by those mobile devices. As merchants examine the way that the near future will appear when 50.7 million American adults are tablet users (according to estimates from Forrester Research), Alexander Interactive T-Commerce Report has been produced in order to provide an evaluation of the top online retailers and the quality of the user experience that they provide The…

Retailers use mobile devices to bring customers to stores and keep them there

08/03/2011 Stephanie Beck

Retailers that operate out of physical shops are increasingly using mobile marketing techniques as a direct result of the fact that the people they see shopping in their locations often have smartphones or other mobile devices in their hands. As this makes much of their target market able to access the mobile web and retail apps, this opens up a tremendous opportunity to retailers who are keen to increase the frequency of trips that the customers make, as well as the amount that they purchase. Since customers that have smartphones…