Mobile advertising market has most click-through success with tablets

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A recent study revealed that larger screen device owners are picking up in their interaction with ads. According to a study published by Furion Analytics Research and Consulting LLP, the mobile advertising market is growing quickly through tablet users. In fact, the report predicted a compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020. The mobile ad marketplace is already generating over $21 billion in annual revenue worldwide. As mobile phone and tablet shipments are set to reach almost 600 million annually by the end of…

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Mobile marketing revenue will reach a global $11.4 billion in 2013

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Gartner research still believes that some changes will need to be made by retailers to achieve greater success. According to recently released Gartner data, the ad revenue for mobile marketing worldwide will reach the $11.4 billion mark this year, and that this will represent a growth of 18.8 percent over the $9.6 billion that was reached last year. The worldwide revenue in this sector will also continue its growth for the next few years. In fact, Gartner has also predicted that by 2016, the global mobile marketing revenue will have…

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