T-commerce is more user friendly than shopping over smartphones

Tablet Commerce

A survey has shown that tablets are providing a much more pleasant experience than phones. According to the results of a recent American t-commerce survey, 30 percent of U.S. tablet owners have bought a product or service on their device, when compared with a much smaller 13 percent of smartphone users. This finding suggests that the tablet experience is more appealing to consumers than that on a smartphone. T-commerce currently holds a much larger share of the overall mobile commerce total than shopping over smartphones. The Forrester report suggests that…

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Tablet commerce is a main driver of online shopping clicks

Tablet Commerce

Mobile devices are playing an increasingly important role in driving internet retail. The Search Agency has just released a report called the State of Paid Search, which has revealed that mobile and tablet commerce are becoming increasingly important drivers for retail internet shopping clicks. It also found that these devices are helping to drive an exponential online shopping growth rate. What the report recorded was that the total Google and Yahoo!-Bing advertising spending had risen by 21.6 percent when compared to the same time the year before. They also looked…

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Tablet commerce user confidence has climbed over the last year

Tablet Commerce confidence

Latest index from CoffeeTable shows that consumers feel more confident with t-commerce. Leading catalog shopping app for iPhone, iPad, and iPad Mini, CoffeeTable, has just revealed the latest data on its Couch Commerce Index (CII), regarding the progress of tablet commerce. This is a free report that is issued by the company regarding consumer engagement with retailers. The report is specific to tablet commerce. Though mobile as a whole played a vital role throughout the holiday shopping season, the CCI showed that it wasn’t just smartphones that were key to…

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T-commerce generates greater conversion than smartphones

Tablet t-Commerce

Better rates are experienced through tablet shoppers than those on their phones. The Fat Brain Toys co-founder and president, Mark Carson, has discovered that there is a considerable difference between the conversion rate that they see from t-commerce, and that experienced as a result of shoppers on their smartphones. What it has revealed is that there is a great deal of potential out there for targeting tablet owners. Carson explained that his company was facing a large decision, saying that originally, it was “Do we develop our site for Netscape,…

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T-commerce site launched by Harry and David

Tablet Commerce

The company’s research has shown that tablet using customers are a highly appealing demographic. On Christmas in 2011, millions of consumers received tablets as gifts, and Harry and David observed a sudden increase in the amount of t-commerce traffic that was heading to their website. For this reason, the company has now launched a website that is tablet friendly to cater to these shoppers. Since last year, the number of t-commerce customers has continued to grow, making the new website for the company an especially relevant one. This is particularly…

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