t-commerce data Archives

Tablet commerce user confidence has climbed over the last year

02/06/201302/04/2013 Jennifer Goula

Latest index from CoffeeTable shows that consumers feel more confident with t-commerce. Leading catalog shopping app for iPhone, iPad, and iPad Mini, CoffeeTable, has just revealed the latest data on its Couch Commerce Index (CII), regarding the progress of tablet commerce. This is a free report that is issued by the company regarding consumer engagement with retailers. The report is specific to tablet commerce. Though mobile as a whole played a vital role throughout the holiday shopping season, the CCI showed that it wasn’t just smartphones that were key to…

T-commerce generates greater conversion than smartphones

01/26/201301/24/2013 Jorge Gonzalez

Better rates are experienced through tablet shoppers than those on their phones. The Fat Brain Toys co-founder and president, Mark Carson, has discovered that there is a considerable difference between the conversion rate that they see from t-commerce, and that experienced as a result of shoppers on their smartphones. What it has revealed is that there is a great deal of potential out there for targeting tablet owners. Carson explained that his company was facing a large decision, saying that originally, it was “Do we develop our site for Netscape,…