QR code marketing by Stamford Symphony is making beautiful music

Stamford Symphony

The technique is striking a chord with new audiences with smartphones. The marketers for the Stamford Symphony have chosen a QR code campaign to reach a new smartphone using audience by bridging the gap between their print marketing materials and their digital offerings. They have chosen to use pbSmart Codes based on positive research of their techniques. The Stamford Symphony marketing team discovered that nearly half of all American adults own a smartphone, opening up a tremendous opportunity through a QR code program that these individuals could use to learn…

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