Swatch will focus on low-end plastic smartwatch tech

watch smartwatch wearable technology

The company has decided to aim for a different niche market than its top competitors such as Apple. Swatch Group has now revealed that the direction it will be taking in smartwatch technology will be in its plastic brand that will be available for a lower price and that it would be continuing in that direction before it would consider installing its tech into more expensive brands such as Apple. Based in Biel, Switzerland, the company also owns top brands such as Omega, Tissot and Longines. Swatch has already launched…

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The Chinese strategy for mobile marketing to a targeted audience

China Mobile Commerce

Chinese mobile marketing game plan Mobile marketers in China have been using a unique technique to target their strategies, and advertisers and promoters in the rest of the world are starting to take notice. Luxury brand leaders in China, such as Land Rover, Audi, Mercedes-Benz, Swatch Group, Chanel, Estee Lauder, Hermes, and Bvlgari have been seeking the best methods of using mobile to draw interest to their products and encourage purchasing. Their primary focus is directed toward solid mobile business models that range from commerce to advertising and everything between…

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