QR Code Press

Augmented reality marketing campaign launched by DC Entertainment

07/14/201207/14/2012 Stephen Vagus

DC looks to generate hype for Man of Steel through the use of augmented reality DC Entertainment, the parent company of the much-loved DC Comics, has launched an augmented reality marketing campaign to promote the new Man of Steel movie. DC has become a powerful force in the entertainment industry with the rampant success of its various superhero themed movies. Like its competitor Marvel, DC Entertainment has come across several challenges in bringing its beloved superheroes to life on the big screen. Past attempts to bring Superman to life have…

DC Comics using QR codes to promote new campaign

08/13/201108/13/2011 Jorge Gonzalez

The comic industry is well known for its tenacity and ability to keep up with modern technology. Following a trend gaining momentum throughout the whole of the print industry, DC Comics has begun using QR codes to promote their latest initiative. The renowned comic book company has taken note of the popularity in QR codes and how they can be used to help printed works compete in a society obsessed with technology. The company will launch its new campaign beginning in September of this year. Each of DC’s 52 comic…