Super Bowl mobile marketing Archives

Social media marketing is now central to Super Bowl ads

02/03/201402/01/2014 Julie Campbell

Super bowl social media advertising marketing wearable technology

The commercials during this multimillion dollar commercial and advertising opportunities have huge digital components. Although it was clear that social media marketing had made a place for itself in the heavily viewed Super Bowl commercials, last year, this year’s story made it clear that this channel isn’t just a side note, anymore, but that it has become a central focus. The hope from advertisers is that the added influence will extend the benefit of the ad beyond 30 seconds. For many years, the Super Bowl has been the top American…

Super Bowl Sunday broke mobile pizza order records

02/09/2012 Jesse Collins

This last Super Bowl Sunday brought a number of victories, not only in the game itself and its players, but also in the mobile marketplace, where records were broken for the number of pizza orders that were made for pizza delivery during the broadcast. Mobile use as a whole were very popular throughout the Super Bowl game, especially in terms of mobile social media platforms. In fact, there were approximately 12,000 tweets generated every second through the final three minutes of the game, alone. That said, social media wasn’t the…

Super Bowl mobile marketing experiment falls flat, despite massive amounts of money from advertisers

02/07/2012 Jorge Gonzalez

The 2012 Super Bowl has come and gone and while the show turned out to be a major success – as is the norm – the NFL’s somewhat ambitious mobile marketing experiment was not as popular with viewers as had been hoped. The yearly game is a major event for football fans, but it is also an opportunity for marketers to reach a huge number of people. Given the growing popularity of mobile marketing, advertisers had expected that QR codes would be well received. This was not the case, however,…