Social media marketing is now central to Super Bowl ads

Super bowl social media advertising marketing wearable technology

The commercials during this multimillion dollar commercial and advertising opportunities have huge digital components. Although it was clear that social media marketing had made a place for itself in the heavily viewed Super Bowl commercials, last year, this year’s story made it clear that this channel isn’t just a side note, anymore, but that it has become a central focus. The hope from advertisers is that the added influence will extend the benefit of the ad beyond 30 seconds. For many years, the Super Bowl has been the top American…

Read More

Super Bowl mobile marketing experiment falls flat, despite massive amounts of money from advertisers

QR Code Marketing

The 2012 Super Bowl has come and gone and while the show turned out to be a major success – as is the norm – the NFL’s somewhat ambitious mobile marketing experiment was not as popular with viewers as had been hoped. The yearly game is a major event for football fans, but it is also an opportunity for marketers to reach a huge number of people. Given the growing popularity of mobile marketing, advertisers had expected that QR codes would be well received. This was not the case, however,…

Read More