Mobile marketing pros have revealed the top eight techniques for businesses to create a mobile marketing platform to reach the over 50 percent of all American adults who use their smartphones to find information about local businesses such as restaurants. Location-based media company, Where.com’s Sarah Hodkinson stated that mobile marketing offers businesses a way to provide a personalized way of reaching their customers for “direct, real-time, location-targeted” promotions, so that those companies can bring in new customers – and therefore revenues – at exactly the time that they are needed.…
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Starbucks continues their push to bring NFC technology into the mainstream
Mobile payments are all the buzz when it comes to NFC. While several companies are developing mobile wallets, Starbucks is busy paving the way for the oncoming storm of mobile payments by making NFC technology more recognizable to the public. They have been doing this with their Starbucks Card Mobile. The card is both a physical and digital product and allows shoppers to make purchases at more than 9,000 stores throughout the U.S. While the company supports the physical version of the card, they are more interested in its digital…
Read MoreHitting a Bull’s-eye with Marketing 3.0 Theory
When you cross marketing with social media, you get a transformation that has changed the way people see advertising. According to CEO Daniel Morel, this area of marketing is still in its infant stage; but it is going to make a tremendous impact. It’s referred to as, Marketing 3.0. Daniel Morel is CEO of the largest global marketing services’ network in the world, called Wunderman. Morel says that Wunderman is all about the aggregation of data and the real time fabrication of marketing. Marketing 3.0 has four main parts;…
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