Mobile marketing experts reveal eight techniques for building an m-platform

MCommerce Marketing Information

Mobile marketing pros have revealed the top eight techniques for businesses to create a mobile marketing platform to reach the over 50 percent of all American adults who use their smartphones to find information about local businesses such as restaurants.  Location-based media company, Where.com’s Sarah Hodkinson stated that mobile marketing offers businesses a way to provide a personalized way of reaching their customers for “direct, real-time, location-targeted” promotions, so that those companies can bring in new customers – and therefore revenues – at exactly the time that they are needed.…

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Respect is central to successful mobile marketing

How to Mobile Marketing

Experts on the emerging strategies for mobile marketing are discovering that respect, consideration, and courtesy are vital to avoiding alienating consumers. Acceleration Media managing director Diane Charton stated in a BizCommunity.com report that the increase in mobile devices that are internet capable has altered the way that people use their cell phones over the last few years. She stated that though it does provide greater opportunities for companies to communicate with their prospective customers, it is also very important that they be careful to create interaction with their customers, not…

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Starbucks continues their push to bring NFC technology into the mainstream

Starbucks Card Mobile commerce payments App

Mobile payments are all the buzz when it comes to NFC. While several companies are developing mobile wallets, Starbucks is busy paving the way for the oncoming storm of mobile payments by making NFC technology more recognizable to the public. They have been doing this with their Starbucks Card Mobile. The card is both a physical and digital product and allows shoppers to make purchases at more than 9,000 stores throughout the U.S. While the company supports the physical version of the card, they are more interested in its digital…

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Hitting a Bull’s-eye with Marketing 3.0 Theory

  When you cross marketing with social media, you get a transformation that has changed the way people see advertising. According to CEO Daniel Morel, this area of marketing is still in its infant stage; but it is going to make a tremendous impact. It’s referred to as, Marketing 3.0. Daniel Morel is CEO of the largest global marketing services’ network in the world, called Wunderman. Morel says that Wunderman is all about the aggregation of data and the real time fabrication of marketing. Marketing 3.0 has four main parts;…

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