successful mobile marketing campaigns Archives

Skyrocket takes on Intel mobile marketing campaign

07/15/2011 Sam Lambert

Intel, the chipmaker that is known for its efforts to remain at the head of the latest successful trends, has hired Skyrocket to take on its mobile media marketing campaign. This investment made by Intel is closely following a purchase of a significant stake in a shoe store in Russia, and dives the company deeply into the mobile marketing world. Skyrocket has already successfully run campaigns for several large international brands, such as Sony, Nokia, Symantec, and now Intel. The agreement with Skyrocket was made by the investment branch of…

Hitting a Bull’s-eye with Marketing 3.0 Theory

04/12/2011 Sam Lambert

When you cross marketing with social media, you get a transformation that has changed the way people see advertising. According to CEO Daniel Morel, this area of marketing is still in its infant stage; but it is going to make a tremendous impact. It’s referred to as, Marketing 3.0. Daniel Morel is CEO of the largest global marketing services’ network in the world, called Wunderman. Morel says that Wunderman is all about the aggregation of data and the real time fabrication of marketing. Marketing 3.0 has four main parts;…