Education is key to successful mobile commerce campaigns

Mobile Marketing

First thing…take advantage of mobile commerce news! Companies are rapidly discovering that if they want to survive, let alone succeed, then they are going to have to take part in the mobile commerce marketplace, or the competition – which has already become smartphone compatible – will rapidly leave them in the dust. However, in the rush to jump on the bandwagon and join in with this critical new channel, they are forgetting to educate their own employees, and it is hurting the efficacy of any efforts that they are making.…

Read More