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Businesses are moving in on mobile payments market

08/16/201108/16/2011 John Montgallo

A number of well recognized companies, as well as smaller businesses that are far less well known, are now vying to become the head of the practical mobile payment marketplace. According to research director for commercial banking and payments, Andy Schmidt, from TowerGroup, “The promise of the mobile wallet is you’ll be able to manage your entire financial life from a single device.” One of the major players in the mobile payment game has been Google, right from the start. In May, it unveiled its test pilot for Google Wallet.…

Subway partners with Velti for mobile marketing

08/01/2011 Jorge Gonzalez

The Subway sandwich shop chain has announced that it will be partnering with Velti – a mobile marketing firm in London – as its sole provider of mobile technology, in order to consolidate its m-commerce efforts worldwide and bring them into a single platform. Subway has reached its top successes yet in 2011, as it surpassed McDonald’s in the number of restaurants around the world. This means that a tremendous number of locations will be depending on the right marketing moves to bring in customers by way of mobile techniques.…