Innovative QR code supermarket may be a hoax dreamed up by leading advertising agency

Busy Seoul Subway Station

Two months ago, a virtual grocery store showed up in a subway station in Seoul, South Korea. The store was packed with digital merchandise with each product having its own QR code. When scanned, the codes would open a virtual shopping cart on a user’s smart phone allowing for their items to be stored. From that point, customers could purchase their products, which would be delivered to their homes the next day. While the initiative is certainly innovative, it may have been a hoax, according to the Hankyoreh 21, a…

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