Subway to launch NFC campaign this fall, set to establish itself as a leader in mobile commerce

Mobile Marketing Subway

As mobile commerce continues to gain momentum, Subway Restaurants is poised to set the standard in the industry of contactless payments. The worldwide sandwich company was the first to hop on board Google’s ambitious mobile wallet project. This move made the company the first global franchise to consolidate transactions on a singular mobile platform. Now, Subway is ready to begin putting mobile payments to the test and will be introducing NFC terminals to five markets throughout the world later this year. Subway’s acceptance of NFC-powered payments is one of rationality,…

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