Retail mobile commerce came close to flunking its report card

UK mobile commerce - Woman with mobile phone

A new NewStore report based on 112 different brands revealed a less than stellar average performance. NewStore has released its “State of Mobile Retail”, which is a kind of retail mobile commerce report card. The report revealed insight into the performance of 112 different retailers within the m-commerce ecosystem. The outcomes published within the report involved considering 500 data points regarding each of the retailers. The analysis of the various factors produced a retail mobile commerce score similar to a report card. The average outcome among all the retailers’ scores…

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