Mobile commerce strategy launched by Starbucks across the UK

starbucks mobile payments app

The coffee chain is starting a “click and collect” service throughout the United Kingdom. Starbucks, a company already known for its massive successes with smartphone based payments, has now announced that it is launching a mobile commerce program that will allow its users to “click and collect” their coffees in the U.K. It also revealed that it would be bringing in new powermats to all of its locations throughout the U.K. The company stated that its customers will be able to benefit from the fastest WiFi speeds that are available…

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Starbucks embraces mobile payments in the UK

Starbucks Mobile Payments

Starbucks to bring mobile payments to UK stores Starbucks has seen some prosperity from its focus on mobile commerce in the U.S. The company embraced mobile commerce in an attempt to better cater to the growing number of consumers that have begun to rely heavily on smartphones and tablets. The company has been praised for the mobile commerce services it provides and has seen fit to expand these services into new markets, such as that of the United Kingdom. Company teams with Barclaycard and Visa Europe Starbucks has teamed with…

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Starbucks in the United Kingdom to begin mobile payments in January 2012

Starbucks Mobile commerce

Starbucks has announced its decision to launch its new mobile app after having experienced notable successes in the United States with over 20 million mobile transactions. This new service is designed to generate more registrations for the Starbucks Card program, which provides customers with an incentive to buy with advantages such as less expensive filter coffee or free syrup. Earlier in 2011, it looked as though Starbucks might be considering implementing near field communication (NFC) technology-based mobile payments after the release of the Barclaycard and Orange collaboration called “Quicktap.” This…

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