Mobile payments still going strong at Starbucks

Starbucks Mobile Payments App

Two years after its app was first launched, the company still leads in smartphone transactions. Two years ago, Starbucks launched its smartphone app for mobile payments, and while it got started with a bang, it has continued its successes and maintains its position as the unchallenged leader in transactions made over smartphones. This success is true from virtually every angle, from volume to frequency of use, and even user experience. The Starbucks mobile payments app has set the standard to be achieved by any other entrant to the marketplace. That…

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