Mobile Pay, the mobile payment application at Starbucks that allows customers to pay for their purchases using their smartphones has been in place in the United States since January 2011, has now passed the 20 million mark in terms of the number of payment transactions that it has processed so far. This has made Mobile Pay by far the most successful implementation of a mobile payment program in the United States, having easily beaten out the biggest competition, including Square and Google. The mobile payment system is available at approximately…
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Starbucks continues their push to bring NFC technology into the mainstream
Mobile payments are all the buzz when it comes to NFC. While several companies are developing mobile wallets, Starbucks is busy paving the way for the oncoming storm of mobile payments by making NFC technology more recognizable to the public. They have been doing this with their Starbucks Card Mobile. The card is both a physical and digital product and allows shoppers to make purchases at more than 9,000 stores throughout the U.S. While the company supports the physical version of the card, they are more interested in its digital…
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