starbucks mcommerce Archives

Mobile payments still going strong at Starbucks

01/30/201301/29/2013 John Montgallo

Two years after its app was first launched, the company still leads in smartphone transactions. Two years ago, Starbucks launched its smartphone app for mobile payments, and while it got started with a bang, it has continued its successes and maintains its position as the unchallenged leader in transactions made over smartphones. This success is true from virtually every angle, from volume to frequency of use, and even user experience. The Starbucks mobile payments app has set the standard to be achieved by any other entrant to the marketplace. That…

Mobile payments preparations being made by Square

09/19/201209/19/2012 Julie Campbell

It is getting ready for the rollout with Visa and Citi behind it. Square – the largest mobile payments company, from San Francisco – has now reached a $3.25 billion valuation after raising $200 million as it readies to go global. Though it has not broken any records in its value, it is certainly up from its funding round last year. Only three years after the initial launch of Square, the co-founder of the company, Jack Dorsey (who was also the co-founder of Twitter), is now ready to take the…

Mobile marketing campaign from Starbucks loved by consumers

09/17/2012 Julie Campbell

Starbucks Card Mobile commerce payments App

Smartphone users were drawn into locations across the country to earn their e-gifts. Starbucks brought in a new 12 Star Dash mobile marketing promotion that used points incentives to encourage coffee drinkers to download and use its app in order to earn e-gifts. The promotion was highly popular and ran from August 27 right through September 9. Throughout the promotion, Starbucks customers entered into a race to attempt to ear twelve stars within the designated promotion period. When enough stars were accumulated, they received a $5 digital gift. In order…