Augmented reality used by Paramount to promote latest Star Trek movie

augmented reality star trek

The first of its kind mobile application is being released for free for iOS and Android devices. Paramount Pictures is using augmented reality to give a futuristic edge to its promotion of its “Star Trek Into Darkness” movie, through a mobile app that is a first of its kind and that is being made available to fans, for free, at Google Play as well as the App Store. The app will provide access to content about Star Trek as well as the chance to win prizes. The augmented reality app…

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