Major publisher to add QR codes to its book covers

QR Codes

Simon & Schuster has announced that its jackets are going mobile friendly. As a part of a larger effort to boost subscriptions for its newsletters, Simon & Schuster will be adding QR codes to its hardcover and trade paperback book covers beginning in the fall of 2012. These barcodes are meant to appeal to smartphone users who may find the newsletter useful. When the book jacket QR codes are scanned by a smartphone, the user is redirected to the mobile page for the author on the Simon & Schuster website.…

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