Tag: Sports Illustrated

Virtual reality Sports Illustrated Swimsuit edition raises eyebrows

Julie Campbell
sports illustrated swimsuit edition virtual reality

This edition of the magazine is known for its added gimmicks, causing turned heads and rolled eyes. The Swimsuit issue of Sports Illustrated has now been released and, with it, has come the brand’s attempt to jump on board with one of the hottest trends in technology at the moment: virtual reality. The release of the magazine has arrived alongside a mobile app meant for both Android and iOS devices. The companion app has been designed to provide photography, news, video and a virtual reality experience. If this were to…

Read More

2011 brought record breaking year for Nellymoser through QR code use

Sam Lambert
QR codes in Mobile commerce Magazine Ads

Massachusetts-based Nellymoser, a mobile technology and marketing firm, has announced that it quadrupled its growth in 2011 through the use of its mobile marketing campaign that included QR codes. The number of action code and QR code based mobile marketing campaigns increased from fewer than 100 two years ago, to over 400 last year. Furthermore, Nellymoser held the lead within its sector as 3 out of every 5 of the top 50 magazines (based on circulation) included its marketing campaigns in 2011. Some of the titles of these magazines include…

Read More