Spammers take aim at mobile phone users

Mobile Commerce

Spamming techniques under a watchful eye. Text messages have become the latest target for marketers who use spamming techniques to reach a broad audience in a similar way to that which has already been filling email junk folders for many years. According to Ferris Research, in 2011, it is estimated that American consumers received approximately 4.5 billion texts with spam ads. This was more than twice the number that was received in 2009, when there were an estimated 2.2 billion spam texts. Though the problem has not yet grown to…

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Websense discovers malicious QR codes embedded in spam emails

QR Code Security

As QR codes grow in popularity with consumers, malicious codes are becoming much more common. These codes seem unassuming at first glance. Indeed, it is impossible to tell the difference between a legitimate QR code and one linked to harmful content with the naked eye. Even tech-savvy consumers have been having trouble discerning the true nature of some codes. The Websense ThreatSeeker Network, one of the world’s most advance web security networks from Websense Web Security, has found a number of new malicious QR codes that are being sent to…

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Data’s potential can now begin to be harnessed by mobile marketers


Mobile marketers have been testing various methods of communication with consumers by way of their mobile devices, and the time has come for those marketers to take their offerings to the next step by taking advantage of what their mobile lists and data truly have to offer. Consumers have been highly responsive to the marketing they have received by way of their smartphones and tablets and have been opting in to various mobile lists by the thousands, if not millions. The one demand that they are now making is that…

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CTIA program zooms in on mobile marketers who don’t comply

Mobile Marketer

The CTIA text messaging assessment program for the mobile marketing industry is now taking focus on companies that are not complying with the Mobile Marketing Association (MMA) consumer best practices. This nonprofit membership organization includes international participants and represents the entire industry for wireless telecommunications. Marking the beginning August 1, 2011 of the CTIA-The Wireless Association’s enforcement of the monitoring program for the industry. In conjunction with Wireless Media Consulting, Inc. (WMC), the CTIA will be auditing text messaging programs in order to spot and remove the SMS messages that…

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Taking a look at the mobile marketing industry headliners

Mobile Marketing News

Mobile advertising and marketing has taken the digital marketing industry by storm and the media has not failed to notice. From analytics to SMS and from display advertising to marketing metrics, businesses of all sizes around the world are connecting with current and prospective customers through their mobile devices. In analytics, iLoop Mobile and Webtrends have held the largest headlines recently as the mobile market enabler announced that it has taken on the mobile analytics company as its partner. That said, iLoop Mobile will be gaining a great deal more…

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