Tag: spain mobile commerce

QR code use in Spain skyrockets by 218 percent

Jennifer Goula
Spain - mobile marketing

The country saw the highest rate of growth out of the leading five European nations. A comScore study has looked into the use of QR code technology throughout the EU5 countries (Germany, France, Spain, Italy, and the United Kingdom) and has found that smartphone users in Spain are increasing their scans at a rate that is much faster than any other nation included in the research. The mobile barcodes have become rather commonplace in all of the countries, but Spain stood out. In fact, when compared to the same time…

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Over 40 percent of European mobile phones are smartphones

John Montgallo
NFC Technology in transportation - Mobile Payments London

Research firm, comScore Inc., has released a new report that has shown that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. This same research also showed that 6.6 percent of the owners of smartphones also have tablet devices. The largest portion of mobile device owners have products running on the Apple iOS operating system, including the iPad, iPhone, and the iPod Touch. comScore’s data states that the market share is divided as follows: 30 percent for Apple, 27 percent with…

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Big players are making their moves toward mobile payment NFC technology

Sam Lambert
M-Commerce Industry

As more companies reveal their intentions for Black Friday discounts, sales, and other opportunities, the number of times that mobile payment services are mentioned continue to rise. Since the start of the week, four mobile market leaders have had their names connected with new NFC technology intentions in the hopes that mobile device users will attach themselves to the wave- or tap-and-pay systems for completing purchase transactions. Telefonica – a multinational mobile network operator – and RIM have announced that the newest service with NFC by Telefonica will be available…

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