Ericsson ConsumerLab highlights potential of African m-commerce

africa mobile technology

Ericsson ConsumerLab report signals promising growth of m-commerce in Africa Africa is home to a mobile commerce industry that is bursting with potential. As more consumers gain access to mobile devices in countries like Ghana, South Africa, and Tanzania, the demand for m-commerce services is on the rise. These consumers have shown a great deal of interest in shopping and purchasing products through their mobile devices. Ericsson ConsumerLab, a leading provider of communications technology and services, has taken note of the promise of the African m-commerce industry and has been…

Read More

Rolling Stone embraces augmented reality

Rolling Stone augmented reality

Rolling Stone incorporates augmented reality in South Africa issue Acclaimed rock magazine Rolling Stone has become the latest in its industry to embrace augmented reality technology. The September issue of the magazine’s publication run in South Africa features former Springbok Nude Girls singer Arno Carsten and uses augmented reality to give readers exclusive access to the singer’s new music video as well as other digital content. The magazine has partnered with augmented reality developer Layar to bring this digital content to life. Magazine teams with Layar to provide digital content…

Read More

Mobile commerce is taking off in South Africa, says InMobi research

Global mobile technology trends network

InMobi, an independent mobile ad network, has released the results of their latest research which has shown that mobile marketing and mobile commerce are both demonstrating indications of record growth across both the Asian Pacific and in Africa. The report released from InMobi regarding this study stated that there was an increase of over 10 percent in the Asian Pacific within the last three months, which has brought the number of impressions to 18 billion. Even greater was the growth in Africa, which was at 21 percent, having grown to…

Read More