Mobile commerce takes off in Africa as digital economy explodes

Mobile Commerce - Person on phone

The continent is seeing a boom on the channel, led by Egypt, Nigeria, Kenya and South Africa. Mobile commerce moving Africa’s digital economy forward, led by Nigeria, then Egypt, Kenya, and South Africa. The continent’s online economy is greatly based on the use of smartphones throughout the population. The Department for International Trade (DIT) recently released a whitepaper titled “Towards a flourishing digital economy for all – a spotlight on Africa”, with the Mobile World Live team at the GSM Association. The whitepaper was released on the edge of the…

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Vodacom takes a step into the field of mobile payments

africa mobile technology

Company sets sights on mobile commerce in order to boost dwindling revenue Vodacom, one of the largest mobile operators in South Africa, has announced plans to launch a mobile commerce initiative in the near future. The company has been seeing its revenues dissipate over the past several quarters despite the growing adoption of smartphones and tablets throughout the country. In an attempt to engage consumers more effectively, Vodacom has begun focusing more heavily on mobile commerce. This focus may help the company increase its revenue generation by providing consumers with…

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