QR Code Press

Sony begins global smartphone marketing campaign

03/20/201203/20/2012 Jennifer Goula

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…

Sony’s new Xperia sola smart phone will feature NFC technology

03/15/201203/15/2012 Sam Lambert

Sony has revealed their next smart phone called the Xperia sola. The acclaimed technology company has been keeping an eye on the emerging trends in the world of mobility, namely the rising demand for NFC-enabled devices. Other companies have already begun work on such devices – Nokia being among the first to launch NFC-enabled smart phones in the commercial market. In an effort to meet demand and establish its hold on its share of the NFC market, Sony’s Xperia sola will feature NFC technology. Sony developed the smart phone with…