Sony Mobile Communications Archives

Sony Mobile touts NFC features of Xperia NXT

09/12/201209/12/2012 John Montgallo

Sony Mobile launches second phase of marketing campaign Sony Mobile Communications, a multinational mobile phone manufacturer and subsidiary of the Sony Corporation, has launched the second wave of its “Made of Imagination” marketing campaign, which showcases the new Xperia NXT smart phones and their capabilities. Sony Mobile is keen to show off the capabilities of the new mobile device, especially in the realm of NFC technology. The campaign may showcase the NFC features of the Xperia, but it will also introduce consumers to other Sony products that will be equipped…

Sony begins global smartphone marketing campaign

03/20/201203/20/2012 Jennifer Goula

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…