People who want to stay connected to work or social networks were always out of luck when it came to taking a cruise—routine cell phone service had to be purchased from the ships at shocking markups. Data plans were nearly impossible to find at an affordable rate. Until recently, travelers with any type of cell phone were at the mercy of cruise line operators when it came to using their devices. Enter AT&T, who has introduced a new service that, despite a few wrinkles, now makes it easy and affordable…
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Mobile commerce may soon blend with social networks
Starbucks and Square could benefit from the integration of mobile commerce and social media Social networks may be able to take mobile commerce to new heights. Networks like Facebook and Twitter are beginning to play a larger role in influencing the purchasing habits of consumers, many of whom rely heavily on mobile technology. Recently, Starbucks partnered with Square, a mobile payment service provider, in order to provide consumers with more expansive mobile commerce options. This partnership presents a significant opportunity for social platforms to expand the reach of these two…
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