Success of QR codes at New York Fashion Week may inspire designers to use the codes more often

Tiffany's QR Code Cookies

With New York Fashion Week coming to an end earlier this month, many of those attending the event came face to face with QR codes for the first time. The codes left an impression on many and allowed them to connect with some of their favorite fashion designers. Designers attending the event leveraged the codes in an attempt to engage consumers and expose them to an emerging mobile technology that is likely to become more prominent in the future. While many were wary of the codes at first, attendees soon…

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