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Mobile marketers cannot ignore Facebook in their overall content and social marketing strategy

03/06/201203/06/2012 Jesse Collins

The Facebook Marketing Conference was held in New York City this weekend – the first of what will be an annual event – and made a number of new large announcements that targeted their brand/business page owners and that make it ever more clear that the social networking site cannot be ignored in mobile marketing. Beginning March 30, 2012, all of the business pages at Facebook will have undergone their new timeline format conversion. However, business page administrators already have the ability to tinker with the new features in a…

Twitter boosts its mobile marketing efforts

03/05/201203/05/2012 L. Green

Twitter has launched a new mobile advertising expansion in order to include promoted tweets within user timelines that are accessed by way of mobile apps. Users of the social network will start seeing the posts within their own timeline because, according to analyst Rob Enderle, Twitter must begin monetizing each one of their users, regardless of what type of device is used to access the site. He explained that “It’s critical because without the money from ads they can’t expand their services.” Android and iPhone Twitter app users have been…

Facebook to increase advertising on site

03/05/2012 Jennifer Goula

Facebook intends to make new advertising products available that will expose its members to a significantly higher amount of advertising. The social network company is unveiling these new products to provide marketers with additional methods of spreading their messages. This new effort will now include mobile devices, which have previously been exempt from ads on Facebook. According to the chief innovation officer at Leo Burnett Chicago, Mark Renshaw, this new advertising announcement will make Facebook “the biggest mobile marketing platform.” That organization is an element of the Publicis Groupe. Over…

Beginning a B2B strategy in mobile marketing through social optimization

03/04/2012 John Montgallo

Though marketers can see that there can be an opportunity waiting for them where mobile technology and social marketing meet, the majority of them have yet to determine precisely how to go about getting started. The use of mobile devices has skyrocketed and is continuing to do so. For this reason, B2B marketers are scrambling to identify the best ways to access that rapidly growing audience through the use of mobile optimized sites, display ads, and applications. According to the director of mobile strategy, Prat Vemana, from the Staples Inc.…

Zmags Transforms the Tablet, Smartphone and Web Consumer Experience

02/28/201204/14/2014 Guest Post

*First-of-its-kind rich media interface enables marketers, retailers,brands and publishers to increase consumer engagement with their content and product offerings Zmags, the leading provider of rich media mobile and social merchandising, today introduced a groundbreaking consumer shopping user interface (UI) dubbed “Zmags Convergence”. This new, visual environment completely redefines and streamlines a consumer’s shopping experience on tablets, smartphones, the Web, and in Facebook. Using Zmags Convergence, retailers, brands, multi-level marketers and agencies can create a new class of engaging and immersive shopping experiences that propel merchandising and commerce from today’s search-and-purchase…