More marketing and smartphone execs after having lost another one last week. Yet another group of key employees have walked away from Facebook mobile and marketing, which has become quite a trend with the company since May when its IPO was so poorly received. The last seven days have been especially painful as three more defections took place. The first to announce his departure was Ethen Beard, who was responsible for developing top app maker relationships with the company. Since then, a platform marketing director, Katie Mitic, announced that she…
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Monetizing social media marketing using the right techniques
The strategies and tips needed to make it work. As the use of social media marketing over mobile continues its increase, the market is becoming much more competitive at a time when the ins and outs of the strategies are still being discovered for the first time. Companies and brands are seeking the right methods for profiting through Facebook, among others. At the moment, the Facebook IPO is taking another freefall, which will – if previous trends from the company are any indication – pick right back up again before…
Read MoreMobile consumers receive free food through new Chili’s social campaign
Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered a free appetizer. The fast casual chain of restaurants is currently present in…
Read MoreEco friendly SMS for mobile marketers
Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount of forest that is destroyed and pollution that is caused by the logging, production, and transportation of…
Read MoreMobile technology and social media gives insurance customers improved options and customer service
According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from their competitors in order to broaden their share of the global market. It indicated…
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