social media usage Archives

Social media use causes anger and loneliness

11/16/201511/15/2015 Julie Campbell

Facebook marketing social media commerce

A recent study has shown that the regular use of Facebook may have a negative impact on users’ lives. The Happiness Research Institute has recently released the results of a study it conducted on the use of social media and the impact it has on a person’s overall ability to feel happy in everyday life. This research was conducted in Denmark and involved the participation of 1,095 people. The group of participants was divided into two groups. The first group continued to use social media through Facebook, while the second…

Pew offers insight for social media marketing to teens

04/13/201504/11/2015 Julie Campbell

teens social media mobile ad reach marketing

Recent research by the firm has shown that adolescents are diversifying their activities on these networks. When it comes to social media marketing, there are certain groups that are specifically considered to be the most appealing targets, and among them is the ever appealing teen group. The reason is that these are individuals who tend to share a great deal more and pay attention to what they see. Therefore, when a new study’s results are released about the way that teens are using social networks, it can be seen as…