yStats.com, a market research company based in Hamburg, has released its latest report, which look into the present of North American B2C E-Commerce, and speculates on its future. The title of the report is “North American B2C E-Commerce Report 2012”. Though it is focused primarily on North American data as a whole, it also examines trends that are specific to both the Canadian and U.S. markets. It zooms in on revenue figures, trends, leading product categories by popularity, and market shares, as well as online shoppers, internet users, and overall…
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Will the addiction to social media and all things digital continue long into the future?
Following a report by Gartner in August 2011 called “Consumer Fatigue with Social Media”, many marketers have been wondering whether or not the digital addiction is the trend that it appears to be, whether it is actually a fad that is on its way out. This has been highlighted by the stories popping up all over the media that have indicated that millions of people have been deactivating their email accounts due to the commercialization, privacy concerns, boredom with the concept, or the lack of interest in sharing everything they…
Read MoreWho really is winning in today’s economy
Social Media has shown that it is here to stay. Add to that the soaring popularity of mobile devices, and you have a marketing gold mine. Technology has increased the processing speed and graphics, making mobile phone users more inclined to use Social Media, shopping and other applications. With so much going into mobile technology, experts are predicting that in the very near future, the sale of laptops and personal computers will be overrun by the sale of mobile devices. U.S. adults who are mobile phone users are at…
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