Social commerce growth takes off with help from the pandemic

Social Commerce growth - TikTok app on phone

Many platforms including Instagram, Facebook and TikTok have seen activity rising. The coronavirus pandemic has given quite the shot in the arm to social commerce growth. A number of different platforms have experienced rising shopping activity as more consumers look to digital channels during lockdowns. This doesn’t come as much of a surprise as people look for alternatives to in-store purchasing. A number of large, well known online merchants – Amazon in particular – have managed to find themselves in an exceptional position for profit due to the temporary closure…

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Amazon Spark shuts down after two-year flop

Amazon Spark - Amazon logo on mobile phone

The eCommerce giant has sacked its Instagram-like mobile shopping social media platform. Never heard of Amazon Spark? You’re not alone. Spark was offered to only Amazon Prime members, and in its two years of existence, it failed miserably. The main reason? This social media shopping feature was a ghost town. Spark has been removed from both Amazon’s website and app. Amazon Spark, which could once be accessed via the company’s website and app, has been removed. The shopping tool, which was introduced about two years back, was designed to allow…

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New Pinterest mobile shopping features improve user purchasing capabilities

Pinterest mobile shopping - Pinterest logo

Pinterest users can now enjoy a more “shoppable” experience on the social network. Although Pinterest mobile shopping isn’t a new feature on the popular social network and visual search engine, the company has rolled out new features that will reportedly make it easier for users to buy products on the platform. The company has improved its product pins to enhance mobile commerce. To make its mobile app and website more “shoppable” for its estimated 250 million monthly active users, Pinterest has rebuilt the infrastructure behind its product pins, according to…

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Amazon to break into South Korean market

Social commerce Media Marketing

Amazon takes on South Korean social commerce Amazon is set to enter the South Korean market this year, which may have a major impact on the other e-commerce firms that are already there. Amazon is coming from a particularly successful 2013, especially when it comes to mobile commerce, and the company has been working to establish a more formidable presence in the social commerce space. South Korea’s social commerce market has been growing well over the past several years and Amazon expects to find success in the market throughout 2014.…

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