When it comes to sales and a question: “What is cold lead?”, it refers to someone who has not previously interacted with your company. They may have seen an advertisement or social media post, but know nothing about your products or services. The Concept of a Cold Lead A cold lead is a contact who has not previously interacted with your company. They may have seen an advertisement or social media post but know nothing about your products or services. It is believed that there are always fewer cold leads…
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Social media marketing loves the Suarez bite scandal
Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…
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