Tag: social media platform

Layar launches new app to help augmented reality become more consumer friendly

Stephen Vagus
Stiktu Video

Augmented reality can be incredibly complex. So much so, that mobile applications using the technology can be fairly daunting to consumers. Layar, an AR developer based in Amsterdam, is looking to get consumers more comfortable with the technology and has launched a new app that will do just that. The new app, called Stiktu, allows consumers to get hands on experience with augmented reality content and share this content with their friends on any social network. Layar’s initial app, which shares the name of the company, continues to be wildly…

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The top rules for effective social marketing

Sam Lambert
Social Network Marketing

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues its rein over the social media marketplace, there are a number of other…

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Randi Zuckerberg leaves Facebook

Stephanie Beck
Randi Zuckerberg Facebook

Randi Zuckerberg, the sister of Facebook’s creator, Mark Zuckerberg, has quit her job as marketing director for the social networking platform in order to begin her own social media venture. It has yet to be determined what kind of impact her resignation will have on Facebook now that Google+, a growing competitor for Facebook, has been launched. Randi Zuckerberg’s intentions are to grow her new organization, RtoZ media, which will work alongside other media firms in order to develop programming that will assist in the creation of platforms that will…

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thwapr…a new way to share

Jesse Collins

Thwapr Inc., a leading provider of social media sharing services, has announced that their service will now be compatible with QR codes. This will help companies that make use of the company’s platform enhance their marketing campaigns by adding codes linked to dynamic online content. QR codes and Microsoft Tags will be developed by Thwapr and then integrated into campaigns according to client’s specifications. “We are supporting QR codes as a way for marketers to reach customers and fans with branded content,” says Thwapr CEO, Bruce Goldstein. Thwaor is taking…

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