social media marketing study Archives

Social media marketing at Pepsi hurting from grammatical errors

12/10/201312/07/2013 Julie Campbell

When it comes to the soda giant’s war against Coca Cola, its grammar is holding it back. An agency based in London, Disruptive Communications, has released the results of one of its most recent studies, which has shown that when it comes to social media marketing from brands, consumers feel that proper grammar is more important than any other factor. When their favorite brand fail in that area, it hurts their opinion of that company. This is exactly why Pepsi’s social media marketing efforts have actually been more damaging than…

Social media marketing study reveals paid social represents under 10 percent of total spend

10/17/201310/14/2013 Jennifer Goula

Paid social is not taking up a very large percentage of the complete amount being spent by marketers. The results of an eMarketer study have now been revealed and they have shown that among the vast majority of participants in the research, a maximum of 10 percent of a total marketing budget was being spent on paid social media marketing. This study was conducted by STRATA, which is a media software company. It was determined that among 92 percent of the respondents who took part in this social media marketing…

Social media marketing is gaining control over the mobile ad market

04/12/201304/10/2013 Jorge Gonzalez

IDC has just released the results of its latest research that highlighted the trends in smartphone advertising. Global market intelligence provider, IDC, has produced a report that has revealed some important trends in the mobile channel regarding the use of social media marketing and its position in the ad market. The research findings have been considered to be eye-opening by many in the industry. What they showed in the report entitled “2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares”, was that large social media marketing publishers, including Facebook,…

Social media marketing could be reaching the saturation point

04/06/201304/04/2013 Jennifer Goula

A new Mindshare report has suggested that within the next two years, this channel may present challenges. A new industry forecast has just been released by Mindshare, which has revealed that over the next two years, it is likely that advertisers and marketers will find that they are challenged by saturation in the area of social media marketing. This is being predicted as a tremendous amount of consumer data is suddenly being produced in digital media. The prediction stated that as mobile becomes one of the leading areas through which…

Social media marketing is taking off in mobile

01/16/201304/13/2014 Jesse Collins

Marketers are now turning their focus toward smartphones and tablets. Last year proved once and for all that the world is turning its sights toward mobile devices, as the penetration of smartphones and tablets increases, but this year there will be a new factor, which is social media marketing. There are currently more smartphone owners than ever before and marketers have not failed to notice. This is turning social media marketing in the direction of tablets and smartphones, in order to be able to connect with individuals while they are…