A recent report has now been released that has helped to illustrate the use of these networks worldwide. The use of social media marketing is far from new, and while the world may have its guesses as to where it has the greatest potential, some are quite surprised to find that their expectations do not meet the actual statistics. Many people find it easy to assume that people in the United States are the most socially connected. With the tremendous amount of time spent on Facebook, Twitter, Google+, and Pinterest…
Read MoreTag: social media marketing news
Social media marketing helps connect with young consumers
HelloFlo tampon ads get real for the younger generation that doesn’t relate to traditional promotions. A social media marketing campaign for a company called HelloFlo has just released the details of its feminine hygiene product ad strategy that has been designed to allow younger consumers to be able to relate to ads for tampons in a way that traditional advertising is not achieving. According to the founder of the company, the entire concept started with an effort to produce a more endearing story. Naama Bloom is the founder of HelloFlo…
Read MoreSocial media marketing used by royals to announce birth of William and Kate’s son
When the couple brought their baby into the world, the entire globe heard about it on their favorite online networks. Even before Kate Middleton and Prince William’s new son was born, people were already talking about it online, and the royal family used social media marketing to its fullest by keeping the world up to date. When the child finally made his appearance, it was announced on Twitter and Instagram on top of traditional means. Following the initial announcement by the Duke and Duchess of Cambridge, social media marketing continued…
Read MoreSocial media marketing spending over mobile will reach $200 billion
This forecast is expected to be reached by 2017 according to a report that was released this week. Strategy Analytics has just issued a report which details its forecasts regarding spending on consumer social media marketing over mobile, and that it will increase from the $161 billion that it reached last year to $200 billion by 2017. The amounts included in the data and the forecasts include a number of different forms of content consumption. The mobile social media marketing spending in the report was making reference to the content…
Read MoreSocial media marketing is gaining control over the mobile ad market
IDC has just released the results of its latest research that highlighted the trends in smartphone advertising. Global market intelligence provider, IDC, has produced a report that has revealed some important trends in the mobile channel regarding the use of social media marketing and its position in the ad market. The research findings have been considered to be eye-opening by many in the industry. What they showed in the report entitled “2012 U.S. Mobile Advertising Market Sizing and Vendor Market Shares”, was that large social media marketing publishers, including Facebook,…
Read More