Social media marketing helps connect with young consumers

Helloflo social media marketing campaign

HelloFlo tampon ads get real for the younger generation that doesn’t relate to traditional promotions. A social media marketing campaign for a company called HelloFlo has just released the details of its feminine hygiene product ad strategy that has been designed to allow younger consumers to be able to relate to ads for tampons in a way that traditional advertising is not achieving. According to the founder of the company, the entire concept started with an effort to produce a more endearing story. Naama Bloom is the founder of HelloFlo…

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Social media marketing spending over mobile will reach $200 billion

mobile Social media marketing

This forecast is expected to be reached by 2017 according to a report that was released this week. Strategy Analytics has just issued a report which details its forecasts regarding spending on consumer social media marketing over mobile, and that it will increase from the $161 billion that it reached last year to $200 billion by 2017. The amounts included in the data and the forecasts include a number of different forms of content consumption. The mobile social media marketing spending in the report was making reference to the content…

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