Twitter ad transparency gets a boost to prevent potential future elections tampering

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Social media networks have been scrambling to improve their reputations when it comes to elections results. Twitter has announced that it is making some serious changes to the Twitter ad transparency on its platform. Following a Russian political advertising investigation, the company is aiming to ensure that it will avoid influencing future elections results. The new transparency center will launch in coming weeks and will make it easier for users to see who is advertising. Over the next few weeks, Twitter ad transparency will becoming increasingly obvious by way of…

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Will the next Facebook marketing cleanup make ads less spammy?

Facebook marketing social media commerce

The social network is boosting its crackdown against ads leading to spam or click-bait websites. The largest social network is once again overhauling its ad posting strategy as the Facebook marketing algorithms crack down on click bait sites. The platform has been struggling with annoying and deceptive advertisements. Previous attempts have thinned the use of these types of ads to a certain degree, but not enough for users. Therefore, the Facebook marketing teams are working to boost the intensity of their efforts to place potentially spammy or click-bait ads in…

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Twitter social media marketing isn’t earning enough for the company

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A new strategy is being developed that may involve the use of paid subscriptions on a premium Tweetdeck version. As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck. It is geared toward professionals and would provide them with an ad-free experience. Twitter is looking into this and other potential revenue streams after its advertising has fallen short. The Twitter social media marketing strategy simply isn’t bringing in the revenue…

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Mobile marketing firms are asking if their ads are worth it

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Businesses are struggling to see the direct return on their investment into social and smartphone advertising. While businesses are spending a rising amount of money into mobile marketing and social media advertising strategies, the majority of them aren’t actually able to see all that much of a return on the investment they’ve been making, according to the results of a recently released study. At the moment, companies are spending an average of 10.6 percent of their overall marketing budgets on mobile and social. The percentage of the budget being dedicated…

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Social media marketing product review strategies power up engagement

Social media marketing strategy quality book reviews

Book reviews are a powerful force, but it is the legitimate feedback and not fake posts that are drawing readers. When it comes to promoting a product, few opportunities level the playing field in the same way as social media marketing, provided that those Facebook and Twitter advertising strategies are implemented in a highly effective way. Some of the most successful campaigns have resulted from no- or low-budget efforts over social media. That said, without a massive advertising budget, then the power of the social media marketing strategy comes from…

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