social media ads Archives

Facebook uses social media ads to criticize Apple privacy changes

12/17/202012/16/2020 Jorge Gonzalez

The social media platform claims the iPhone maker will hurt small businesses relying on targeted ads. Facebook recently ran social media ads in addition to publishing a new website in an outcry against Apple’s privacy changes. It claims that those changes will “[threaten] the personalized ads that millions of small businesses rely on to find and reach customers.” The social network also ran print ads with the same message in major American Newspapers. In addition to the website and social media ads, Facebook ran print ads in the Washington Post,…

New Facebook ad features taking aim at holiday mobile commerce

10/23/202010/22/2020 L. Green

The social media giant is preparing to offer a frictionless shopping experience over the holidays. As a strategy to eliminate some of the friction in online and mobile shopping through the holiday season, new Facebook ad features are being unveiled. These are commerce-driven advertisements and options available both on Facebook and on Instagram. The new formats were developed specifically for mobile commerce optimization. Mobile commerce has been a particular focus for the Facebook ad features as almost four out of every five online features (78 percent) come from mobile devices,…

Facebook boycott slashes $72 billion from the social media giant’s earnings

07/01/202006/30/2020 Sam Lambert

Zuckerberg’s company earned more than $100 billion in digital ad sales in 2019. A huge list of major multinational companies has joined a Facebook boycott due to the social media giant’s policies on hate speech. The companies have stated that the platform’s efforts to remove hate speech are inadequate. Among the companies that have joined the Stop Hate for Profit campaign including a Facebook boycott include Unilever, Coca-Cola, Verizon and Starbucks. All the companies on the rapidly growing list have vowed that they would put their social media ads on…

Twitter ad transparency gets a boost to prevent potential future elections tampering

10/26/201710/25/2017 L. Green

Social media networks have been scrambling to improve their reputations when it comes to elections results. Twitter has announced that it is making some serious changes to the Twitter ad transparency on its platform. Following a Russian political advertising investigation, the company is aiming to ensure that it will avoid influencing future elections results. The new transparency center will launch in coming weeks and will make it easier for users to see who is advertising. Over the next few weeks, Twitter ad transparency will becoming increasingly obvious by way of…

Mobile marketing firms are asking if their ads are worth it

02/22/201602/20/2016 Jennifer Goula

Businesses are struggling to see the direct return on their investment into social and smartphone advertising. While businesses are spending a rising amount of money into mobile marketing and social media advertising strategies, the majority of them aren’t actually able to see all that much of a return on the investment they’ve been making, according to the results of a recently released study. At the moment, companies are spending an average of 10.6 percent of their overall marketing budgets on mobile and social. The percentage of the budget being dedicated…