Facebook expands partnership with Shopify to promote social commerce

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Companies to work together to make social commerce more prominent Facebook has expanded its partnership with Shopify, a leading e-commerce platform, in order to allow users to use the social network to serve as a digital store. The social network has been working to find a foothold in the mobile commerce space for some years now, but has been unable to do so due to failed initiatives in the past. Facebook’s with Shopify, however, has proven to be relatively successful, thus far. Shopify Facebook Store will provide merchants with a…

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Facebook updates Pages to support mobile commerce

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Facebook has launched a new update for its Pages service Facebook is working to become more accommodating of small businesses by enabling them to engage mobile consumers. The company has announced a major update to its Pages service, which will allow small businesses to better compete in the mobile commerce space. The updates aim to facilitate better communication between small businesses and consumers, and improved interaction may improve the online shopping experience for consumers interested in purchasing products online. 1 billion Facebook users visit Pages every month According to Facebook,…

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Facebook continues with its mobile commerce initiatives

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WhatsApp will be integrated into Facebook mobile app Facebook will be integrating WhatsApp into its mobile application for Android devices. WhatsApp is a mobile messaging platform that Facebook acquired for $1 billion in 2014. The social media company has been showing more interest in the mobile space, establishing itself as a leader therein and taking note of the growing popularity of mobile commerce. WhatsApp integration is meant to augment Facebook’s other mobile initiatives, including a plan to launch a new service that will allow users to send money to one…

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Mobile commerce grows among social media companies

Mobile commerce growth global world

Social media could have a major impact on mobile commerce this year Social media may propel mobile commerce to new heights this year.  Entrepreneur Jesse Pujji, CEO of Ampush, an advertising technology firm, believes that 2015 will be the year of mobile commerce. Throughout the world, e-commerce has been experiencing strong growth, powered heavily by the consumers that are shopping and paying for products with their smartphones and tablets. According to Pujji, approximately 64% of the time people spend on mobile devices is spent on social media platforms like Facebook…

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Groupe and Twitter team to launch new mobile payments service

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Groupe has partnered with Twitter to launch a new money transfer service on the social network Groupe BPCE, one of France’s largest banks, has announced that it is partnering with Twitter in order to break into the mobile commerce space. A growing number of European financial institutions have been showing strong interest in mobile payments, and more are beginning to break into the mobile space in order to engage consumers in a more dynamic way. These organizations have taken note of the rising demand for mobile commerce services and are…

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