Social commerce growth takes off with help from the pandemic

Social Commerce growth - TikTok app on phone

Many platforms including Instagram, Facebook and TikTok have seen activity rising. The coronavirus pandemic has given quite the shot in the arm to social commerce growth. A number of different platforms have experienced rising shopping activity as more consumers look to digital channels during lockdowns. This doesn’t come as much of a surprise as people look for alternatives to in-store purchasing. A number of large, well known online merchants – Amazon in particular – have managed to find themselves in an exceptional position for profit due to the temporary closure…

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