Mobile commerce is causing nightmares for some retailers

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Smartphone shopping is booming, but it has brought with it a range of different problems for merchants. While many retailers are on board with mobile commerce and have found that they are able to achieve considerable successes by marketing and selling over that channel, that experience is not universal as many merchants have found themselves facing an increase in struggles. Many shoppers are now finding that their experience over m-commerce is not what they want it to be. The co-founder and CEO of SOASTA, Tom Lounibos, has stated that his…

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