The SnipSnap coupon startup is successfully sending ads to smartphones through several large programs. As large retailers start to discover the importance of location based mobile marketing, partnerships such as the one that has formed between department store Lord & Taylor and SnipSnap are becoming increasingly commonplace. This particular agreement uses iBeacon technology to send mobile coupons and ads to shoppers in store. The two companies are working together in this mobile marketing pilot program as SnipSnap works to boost its location based advertising efforts at the department store. It…
Read MoreMobile marketing using iBeacon location based technology seeing increasing use
