Augmented reality marketing campaign launched by National Bank of Kuwait

Augmented Reality Mobile Commerce

New augmented reality campaign could be engaging for tech-savvy consumers Snipp Interactive, a mobile marketing firm, has announced the launched of a new augmented reality campaign for the National Bank of Kuwait. Augmented reality has managed to establish a strong presence in the marketing world due to its interactivity. Consumers that have engaged in marketing campaigns that make use of the technology often report a favorable experience and show willingness in participating in these campaigns on a regular basis. The dynamic nature of augmented reality helps make marketing campaigns feel…

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QR codes from Taco Bell prove popular

Taco Bell QR codes

The smartphone friendly barcodes managed to bring in approximately 225,000 scans from consumers. Taco Bell has just released the results of the QR code scans that it generated through its ESPN College Football campaign that it held for the Bowl Championship Series and revealed that the barcodes were scanned 225,000 times. This represents a tremendous success for the use of the barcodes on their product packages. The QR codes were found on a number of their 12 pack taco boxes, as well as other items such as their soda cups.…

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