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Snapchat users 300 percent more likely to be mobile commerce shoppers

03/19/201803/16/2018 John Montgallo

Mobile Commerce Shopper - Snapchat - Social Media - Millennials

The struggling social app’s users have a high likelihood to shop for products and services on smartphones. Millennials love their social media apps but certain users are far more likely to be mobile commerce shoppers. In the U.K., Snapchat users are 300 percent more likely to buy products and services over a smartphone (compared to the average British adult). It seems that people inclined to use Snapchat also have tendencies toward using phones for shopping. Thirty three percent of British Snapchat users say they are quite comfortable being mobile commerce…

Snap shares value plummet after single Kylie Jenner tweet

02/26/201802/24/2018 L. Green

All it took was one post and the social media influencer sent company’s market value down by $1.3 billion. Snap shares went into a freefall at the end of last week when Kylie Jenner tweeted that she hasn’t been using Snapchat recently. A brief mention of the lack of use of the application on the micro-blogging site and the bottom fell out of the company’s stock. Kylie Jenner is a critical social media influencer and her word can change the future of entire brands. When Jenner mentioned that she hadn’t…

Snapchat augmented reality camera available for users to access

12/18/201712/16/2017 Jennifer Goula

The social media app has launched a new Lens Studio platform letting users create their own AR Lenses. Snapchat has now made it possible for users to design their own augmented reality camera Lenses to share with other users. The Lens Studio is a free desktop app released by Snap Inc. for users of Windows and Mac computers. The augmented reality camera app is designed to be simple to use with a range of different tools. The Lens Studio is meant to make it fun and easy for users to…

Snapchat mobile commerce speculations abound with PayPal integration

06/08/201706/07/2017 John Montgallo

The digital payment software was recently added to the social media platform’s (SDK). The rumor mill is hard at work with speculations of Snapchat mobile commerce possibilities. Engineers participating in the mobile app’s development recently integrated PayPal into the software development kit (SDK). The PayPal SDK could mean person to person or even mobile shopping opportunities on the social platform. This was originally reported by MightySignal, a mobile intelligence service. “Curiously, we noticed Snap recently installed the Paypal SDK, one of the most commonly used payment processing SDKs, in both…

Snapchat augmented reality leading the way, says research

05/24/201705/22/2017 Jorge Gonzalez

snapchat augmented reality medical health

New data shows that mobile AR technology is being driven by certain social media tools. eMarketer released a report showing that Snapchat augmented reality is fueling the popularity of that technology, particularly when it comes to mobile device use. The report pointed to Snapchat Lenses as a leader with the tech, followed by Facebook and Instagram. The eMarketer report indicated that while Snapchat augmented reality may be the top driver for AR tech use, Facebook Stories and Instagram Stories are both playing their own roles. Although augmented reality took a…