What this season has taught companies about mobile for the next holiday

Mobile Marketing News

The holidays this year were the first time that mobile commerce played a notable role in the shopping experience, so this was the first time that businesses involved in that channel were able to try out new techniques and learn for future holidays. A webinar has already been planned that goes over the lessons that have been learned about mobile holiday shopping. It is an hour long and has been made available for free. It involved the participation of RSR Research, Carat, Kony Solutions, and Google, and followed the progress…

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Layered Innovations launches its next platform

Mobile-Commerce

Layered Innovations has announced the launch of its latest platform version. It is designed to provide clients with the ability to create and manage their mobile campaigns, themselves, as well as to measure the success of those campaigns and report on it. This new ability enhances the current controls on their platform, which include management of professional commerce, monitoring of client experience, and compliance with social media. Layered Innovations chief concept officer, Dusty Davidson explained the new elements of the platform by saying that the firm’s clients have been making…

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